Growth Is Built By People

Ecommerce Leader • Growth Partner • Founder Advisor

20+ years helping founders, family businesses and leadership teams create over £1 billion in commercial value.

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Pick the path the suits you...

Growth Readiness

For founder-led and family businesses preparing for growth. Understand where growth is being blocked.

Includes: Can we Scale?

  • A fast, decisive audit that shows where money is leaking and why.

Output – Growth Readiness Scorecard

  • Ecommerce audit
  • Commercial audit
  • Team structure review
  • Customer journey review
  • Channel assessment
  • Roadmap

    • Training sessions: P&L, Forecasting, Trading, Merchandising, CRM

Investment
  • Typically From £3,000 (1-time)
Book Discovery Call

Commercial Performance

Improve revenue, margin and operational performance.

Includes: Revenue & Profit Improvement Plan

  • We ensure you do it

Output – Revenue & Profit Improvement Plan

  • P&L
  • Forecasting
  • WSSI
  • Pricing
  • Availability
  • CRM
  • Conversion
  • Margin
  • Stock health
Investment
  • £4,000/month (3-month minimum)
Request Fit Call

Lets Build

Create teams, systems and leadership that scale.

Includes: The Strategic Layer

  • Hands on role and execution

Output – Operating System for Growth

  • Team design
  • Leadership cadence
  • KPI framework
  • Reporting
  • CRM strategy
  • Ecommerce operating model
  • Marketplace strategy
  • AI opportunities
  • Decision-making framework
Investment
  • From £2,000/month + % of growth uplift
Apply for Partnership
Tristed by global brands-founder-led challengers, and
performance-driven teams.
LEGACY & GLOBAL BRANDS
HIGH-GROWTH / DTC / ECOM

MEDIA / EVENTSS/CULTURAL IMPACT

Testimonials

What Founders & Legends Say
James Cowdale​
Co-Owner and creative Director &Sons

David Abel brings an approach and energy unlike any advisor I’ve ever worked with.He combines deep expertise in brand, fashion retail, and e- commerce with the ability to apply it where it counts — in real-world outcomes and measurable impact.He’s been my go-to for high-stakes problem solving, a strategic sounding board, and a true partner in the rhythm of launch, growth, and reinvention.David doesn’t just consult — he embeds. He lives the brand, sees around corners, and shows up when it matters most.He’s opened my eyes to smarter, sharper ways of working — and my business wouldn’t be where it is today without him.​

Chris Browne​
Leadership Ted Baker, Retail Expert & Global Brand Consultant

David Abel is one of the most original strategic thinkers in retail today. ​ ​ His ability to cut through noise, diagnose brand opportunity, and deliver actionable solutions is unmatched.​ ​ I’ve worked with David both at Ted Baker and later while launching my own brand, KIT London. He quickly became a driving force in our team - spotting issues and opportunities long before anyone else.​ ​ What sets David apart is his rare combination of digital clarity, commercial instinct, and relentless energy. He doesn’t just advise he elevates execution.​ ​ If you want to accelerate your growth and unlock untapped performance, bring David into the room.​

Joe Foster
Founder Reebok

What people often overlook is that even the most innovative product won’t succeed without sharp brand positioning, a clear strategy, and a compelling proposition. Those are the areas David Abel excels in — they form the foundation of his business success.​ ​ Having spoken with David about his approach, I know he would be an excellent addition to any strategic team. I value both his candour and his fun, grounded spirit.​ ​ We’ve built a strong mutual respect through media, events, and strategic work. I consider David and the Digital Lightbulb team a trusted presence in the growth space.”— Joe Foster, Founder of Reebok​

Lynne Peyton

Dave demonstrated an amazing and intuitive capacity to get right to the heart of my business - it was like he could read my soul and describe my purpose, passion, vision and goals in a truly authentic way. He took my own words and crafted them so elegantly to provide greater clarity and authority. The thing I loved most was that instead of just talking about my marketing plan, we were making it happen from day 1 and we are continuously building on progress organically. It feels like a real partnership and so much more valuable than previous experiences, not least because Dave really does want the very best for all of his clients.

Not Sure What’s Right for You?

  • Let’s clarify it in 30 minutes or less. I’ll ask the right questions, give honest direction, and if I can’t help — I’ll point you to someone who can.
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