For university employability & course teams

A real business problem.
Work students can explain.

A guided live-business project: students investigate a defined question, develop recommendations and present their thinking. Your university gets an agreed programme, practical outputs and structured feedback.

Discuss a pilot programme A manageable starting point, shaped around your learning goals.
THE LIVE BRIEFTHINK → TEST → PRESENT
EXAMPLE QUESTION / NOT A CLIENT CASE STUDY

A founder has enquiries.
Why aren’t they converting?

01
Investigate the offer and customer journey.
02
Use evidence to identify the friction.
03
Present three recommendations and your reasoning.
A BRIEF. A RECOMMENDATION. A STORY.

Illustrative brief. Project access and permissions agreed before delivery.

University of Reading Founder-led growth research collaboration
Real founder voices Interviews, experience and commercial context
£50m+ created Through DLB since 2019
Work backwards from the outcome

What should students be able to show?

A programme should do more than fill a room. We start with the skills, experience and evidence your students need to develop.

01 / APPLY

Use their knowledge.

Investigate a real question, weigh evidence and connect classroom thinking with business decisions.

02 / EXPLAIN

Make a case.

Present a recommendation clearly, answer questions and understand where their reasoning needs to improve.

03 / TAKE FORWARD

Have work to talk about.

Leave with a project story and, where permissions allow, work they can use in a portfolio or interview.

The starting offer / Guided live-business project

Start with a pilot.
Build from what works.

One defined business question. A student team or cohort. A written recommendation and a final presentation, supported by practical sessions and review.

Illustrative four-week pilot
Kick-off, research review, recommendation feedback and a final presentation. Duration, cohort size, access and fees agreed in the proposal, not assumed.

Need a smaller start? A focused live-brief workshop can test the fit before a longer project. Students develop an initial response rather than a fully researched solution.

Discuss a pilot programme ↗
  1. Week 1 / Understand the brief

    Introduce the business question, available evidence and expected outputs. Agree team roles and a research plan.

  2. Week 2 / Investigate and review

    Students explore the evidence. A guided review challenges assumptions and helps focus the research.

  3. Week 3 / Develop recommendations

    Teams turn findings into practical options and receive feedback on their reasoning.

  4. Week 4 / Present and reflect

    Present recommendations, respond to questions and write a short reflection on the work and learning.

What your university receives

A programme your team can explain internally.

A clear brief, agreed touchpoints and named outputs. Built to complement your learning goals, with responsibilities made explicit before delivery.

01 / BEFORE DELIVERY

An agreed programme plan.

Learning goals, timetable, student outputs, delivery responsibilities and information-access arrangements set out in writing.

02 / DURING DELIVERY

Guided business experience.

A scoped brief, practical sessions and agreed review points. Founder or employer access is specified where available, not promised by default.

03 / AT COMPLETION

Outputs and feedback.

A recommendation, presentation and student reflection, plus agreed feedback and a short completion summary for the programme team.

What we need from you: a named programme contact, a suitable student group, timetable and session arrangements, and your assessment and accessibility requirements. We agree who supplies the business brief and data. Academic assessment remains with the university; this is not a guarantee of employment or improved graduate outcomes.
Relevant experience / University of Reading

Student research.
Real founder questions.

Our founder-led growth research collaboration brought together a team of five students, business experience and expert interviews to explore the challenges founders face as their businesses grow.

A research collaboration, not delivery of this proposed pilot or a university endorsement. Student satisfaction and employment outcomes have not been measured here.
What the collaboration involved
The question

What changes as founder-led businesses grow, and where do control, delegation and leadership create friction?

The work

Student research developed alongside founder interviews and expert perspectives, connecting the findings with business experience.

The output

Research chapters and short student videos contributed to a draft founder-led growth publication. The full publication is still in design.

Explore the opening chapter ↗
Before we build it

Your goals.
Your cohort.
A sensible fit.

Who is this for?

University enterprise, careers and employability teams, and course leaders looking for practical business experience. We would agree the right student group together.

Can we start with a workshop?

Yes. A focused workshop can be a useful pilot. We would agree what students should leave with before choosing the topic or length.

How would a programme be priced?

By the agreed scope: cohort size, duration, preparation, project access and review time. A fee is agreed in your proposal before delivery.

What about assessment and project ownership?

Assessment stays with your university. Use of student work, business information and publication permissions would be agreed before delivery.

Discuss a pilot programme

Your cohort.
A useful brief.
A clear proposal.

Tell us the student group, learning goal and timeframe. We’ll discuss the fit and suggest a scoped pilot or workshop, with delivery responsibilities and a fee for your team to review.

hello@thedigitallightbulb.com

University Programme Enquiry.
The Digital Lightbulb / Real business thinking, put to work.University Live Business Projects
Scroll to Top